Wablas is one of the longest-standing WhatsApp gateways in Indonesia, with a complete plugin ecosystem and unlimited-message plans. LoginWA is a newer player focused on WhatsApp OTP for developers and affordable blast & chatbot for small businesses. Here is an honest side-by-side so you can decide which one fits, no exaggerated claims.
Honest note: Wablas is an established provider with many users, a 15-day free trial, and a mature feature set. LoginWA is a newer product, we don’t have years of track record yet, and we won’t pretend otherwise. The comparison below is based on each provider’s publicly listed pricing and features as of June 2026 and may change at any time. Always check wablas.com and loginwa.com/pricing for the latest details.
The pricing models are different: Wablas sells monthly plans with unlimited messages on mid-tier plans and above, while LoginWA sells message quotas (1 OTP = 1 blast = 1 API message = 1 quota).
| Aspect | LoginWA | Wablas |
|---|---|---|
| Price range | Rp0 – Rp149,000/mo (Enterprise: custom) | ±Rp22,000 – Rp139,000/mo (Nano – Enterprise) |
| Pricing model | Message quota per month | Per device/plan, unlimited messages on mid-tier plans and up |
| Free option | Permanent Free plan: 500 messages/mo, small watermark, media allowed | 15-day free trial |
| Entry paid plan | Lite Rp25,000: 3,000 messages, no watermark, 1 device | From ±Rp22,000 (Nano) |
| Mid plan | Regular Rp65,000: 15,000 messages, 3 devices, scheduled blast + CSV | Unlimited messages on mid-tier plans |
| Top plan | Business Rp149,000: 60,000 messages, 10 devices, IP whitelist | Enterprise ±Rp139,000 |
| Payment | QRIS (instant activation), virtual account, PayPal | Local payment methods |
| Feature | LoginWA | Wablas |
|---|---|---|
| API type | Unofficial (QR scan) | Unofficial (QR scan) |
| Send text & media (image/video/document/audio) | ✅ | ✅ |
| Dedicated OTP endpoints (start/verify) | ✅ Built-in (POST /auth/start & /auth/verify) | Via regular send-message API |
| Scheduled broadcast with variables + CSV | ✅ ({name} etc., Regular plan and up) | ✅ |
| Auto-reply / chatbot keywords | ✅ any/exact/contains/starts_with/regex, priority & cooldown | ✅ |
| Webhook | ✅ HMAC-SHA256 signature, 10 event types, retry | ✅ |
| Check if a number is on WhatsApp | ✅ | ✅ |
| Send to groups | ✅ | ✅ |
| WordPress / Shopify plugins | ❌ Not yet (REST API + JS & PHP SDKs) | ✅ Complete plugin ecosystem |
| Multi-agent inbox | ❌ | ✅ |
| API key + IP whitelist | ✅ (IP whitelist on Business plan) | Varies per plan |
| Anti-ban measures | Typing indicator, randomized human-like delays, adjustable broadcast delay (reduces risk, no 100% guarantee) | Available, details vary |
| Dashboard language | Bilingual EN/ID | Indonesian-focused |
| Track record | New product (honest: fewer reviews so far) | Established, long-standing player |
You run a WordPress or Shopify store and want a ready-made plugin without writing code, you send a very large number of messages every month so an unlimited plan is more economical, or you want a provider with years of track record. Wablas is genuinely strong here.
If several customer-service agents need to reply to chats from one number through a shared inbox, Wablas supports multi-agent workflows. LoginWA does not offer this yet, we focus on the API, broadcast, and auto-reply side.
LoginWA ships dedicated OTP endpoints (start & verify), webhooks signed with HMAC-SHA256, JS & PHP SDKs, and a bilingual dashboard. You can integrate WhatsApp OTP without building the verification flow yourself, start on the free plan with no credit card.
The Free plan (500 messages/month, media allowed, small watermark) never expires, unlike a 15-day trial. Lite at Rp25,000 gives 3,000 messages with no watermark, and QRIS payments activate instantly without manual confirmation. For UMKM with modest blast needs, quota pricing is often cheaper than paying for unlimited you don’t use.
One request to send a message. Add type, media_url, and caption to send media. Full reference at loginwa.com/docs.
curl -X POST https://api.loginwa.com/api/v1/messages/send \
-H "Authorization: Bearer API_KEY" \
-H "Content-Type: application/json" \
-d '{"phone":"62812xxxx","message":"Halo!"}'It depends on your usage. Wablas plans range from roughly Rp22,000 to Rp139,000 per month with unlimited messages on mid-tier plans and up, while LoginWA sells message quotas: Free (Rp0, 500 messages), Lite (Rp25,000, 3,000 messages), Regular (Rp65,000, 15,000 messages), and Business (Rp149,000, 60,000 messages). For very high volumes an unlimited plan can win; for low or moderate volumes, LoginWA’s free and entry plans can cost less.
Not yet. Wablas has a more complete plugin ecosystem, including WordPress and Shopify. LoginWA focuses on a clean REST API with JS & PHP SDKs, so integration is straightforward for developers, but if you need ready-made no-code plugins today, Wablas is ahead in that area.
Yes, and we recommend it. Wablas offers a 15-day free trial, while LoginWA’s Free plan (500 messages/month, small watermark) never expires and needs no credit card. Sign up at loginwa.com/auth/otp with your WhatsApp number, create an app, scan the QR, and send your first message in minutes.
The fairest test is your own: sign up free on LoginWA, send 500 messages this month, and compare delivery and API ease against your Wablas trial. Whichever you pick, you will pick it with data.